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雅思写作原题解析:你真的懂“广告”吗?

2022-07-04

栏目:考培资讯

4人喜欢

导语:

雅思写作“广告”,是不是有一种,感觉都知道却不知道如何表达论证的感觉?今天就让新通外语汪老师给大家剖析一下,如果拓展思路。

雅思写作雅思写作话题雅思写作广告

今天碰巧看到了一篇雅思大作文,讲的是“广告”:

雅思话题概览

Some people think that the high sales of products reflect the power of advertising instead of the consumers' demand. To what extent do you agree or disagree with this opinion?

之前在课上也讲过广告类话题,每次遇到这个话题,烤鸭们都会抓耳搔腮,哈哈哈,因为不知道怎么去撰写一份满意的作文,或者说很多娃子说这不是常识吗?但是却不会表达和论证,那么我们今天就来拨开迷雾见太阳(虽然最近很热~~但是还是需要阳光普照大家,smile*-*)

归于生活,地铁上,公交站台,马路上,柱子上,墙上,电梯里,各个地方都有广告,可以说他们几乎无孔不入……一个惊人的数字:我们每天会暴露在大约5,000个不同的广告之下!你敢信?我信了~

其实,现实生活中,广告确实向我们兜售了太多“完美的”生活方式,创造了太多“虚假的”购物需求。

那么要想攻克这个话题的写作,我们要怎么做呢?首先,我们来看看广告背后的心理学知识(写作文还能丰富自己的心理学研究,很全面发展哦,所以要爱写作,不要恨它~)

Psychology of Advertisement

鉴于广告心理学,很多娃子可能会觉得好深奥,不想看不想听不想学,其实不然,你只要忍住一分钟,看一眼,听一下,保管你觉得有意思,不会像你想象的那样枯燥,敌人都是你自己假想出来的更难打败~

Now, 此处,为师只想给出几个key words 帮助大家快速理解此篇写作的重点知识点:

· The reciprocity Principle 互惠原则

· Commitment 承诺

· Consensus 共识

· Authority 权威

· Liking 喜好

· Scarcity 稀缺效应

Then, 我们依次来分析每个key word 后面的含义:

1. The reciprocity Principle

互惠原则

When you give someone something, you impose a burden on them to want to pay you back. For example, a business may provide some free services with the expectation that the consumer will then pay for bigger, more expensive services.

顾名思义,吃人的嘴短,拿人的手短:免费试吃或者说免费小样甚至免费玩具的背后,其实都有互惠原则的影子。毕竟,“I owe you“ 的感觉非常不爽,得赶紧还回去才好。

2. Commitment 承诺

When businesses can make a customer commit to something small, they can then easily increase their ask to include bigger things.

从小到大,从少到多。0元健身私教课,0元体验早教,0元感受美容的背后,其实都是想让你花large amounts of money去报课。

3. Consensus 共识

People are more likely to buy from businesses when there is demonstrated proof that other individuals have made purchases and put trust in the company.

从众心理,会再一次胜出。

4. Authority权威

People tend to pay more attention if they see that a company is an authority figure in the industry.

这就是为什么各行各业的广告里都充斥着:“网红”,“女神”,“专 家”的字眼啦~

5. Liking 喜好

It's easier to get someone to buy from a company if they first like that company.

比如说汉堡王其实也不赖,但我个人还是更prefer McDonald。先来后到很根深蒂固~

6. Scarcity 稀缺效应

When things are in short supply, people rush to get them.

“最 后1件!”此话一出,“八马难追(你肯定已经等不及去抢购了哇)”?

Frankly, good advertising does not just circulate information. It penetrates the public mind with desires and belief.

说完这些,鸭子们你们脑海中是不是思路很丰富,很多样,很有冲动想要写出来?那就不要犹豫,赶紧来下笔,写出你对广告的想法,对广告的态度,你会发现,一鼓作气,一篇好文章就能马上出炉!加油鸭~~~

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