全面解析市场营销专业

时间：2017-08-29 栏目：留学资讯关注度：

留学费用

大学排名

选校系统

留学资料

市场营销专业

专业概述

市场营销作为传统的商科专业，申请的热度可以说仅次于金融和会计。相比较其它的商科专业，开始市场营销专业的学校数目也是相对较多。在前50的院校中就有不少，比如Columbia U- Graduate School of Business-MSc Marketing， Johns Hopkins U-Carey Business School-MS in Marketing， Northwestern U-Medill School of Journalism, Media, Integrated Marketing Communications-Master of Science in Integrated Marketing Communications (IMC)， WUSTL-Olin Business School-MS in Customer Analytics， USC-Marshall School of Business-Master of Science in Marketing， U of Virginia-Mclntire School of Commerce-MS in Commerce (Marketing & Management Track)<只招收non-business背景学生>，U of Rochester-Simon School of Business-MS in Marketing Analytics， New York University- School of Professional Studies-MS in Integrated Marketing， University of Georgia-Terry College of Business-Master of Marketing Research。

在自媒体和大数据的时代背景下，美国院校的课程开设也有了变化。市场营销专业不仅仅是再局限于整合和行为学，社会学，经济学，广告学和公共关系学等诸多学科的相关知识，越来越多学校的的市场营销专业开始和数据分析、计算机等进行了更深入的融合。甚至不少学校的专业名称直接是Marketing Analytics，Marketing Research Marketing Intelligence等，其课程内容通常会包含商科基础、营销策略、消费者行为学、广告和营销、客户关系策略等，项目完成后学生会进一步加强以下的技能：定性研究、统计、统计软件SAS/SPSS/计量经济学、多元统计、抽样调查研究、实验设计、数据挖掘、网络分析。

1) 学制：1-2年，部分学校学制1年，开学时间在夏季(6月份)

2) 先修课程：

不要求本科专业背景，申请者有商科基础课程，数学，统计背景，可以进行适当的统计软件如SAS，SPSS的操作等会对申请有帮助。如果在申请前没有完成全部的先修课程要求，部分学校可以在硕士课程开始前提供在线或者暑期课程让学生完成先修课程要求。以下是Fordham U的先修课程要求

Before beginning the Fordham MSMI, students should have successfully completed courses in statistics and calculus, and they should have an adequate background in basic computer skills and data-analysis software. If you don’t have these foundations yet, don't worry—we’ll support you in acquiring them before the program starts.

3) 课程设置：

(University of Georgia为例)

The MMR coursework is completed in only 11 months, beginning in the summer semester (June) and ending the following spring semester. Students take approximately 13.5 credit hours per semester (40.5 hours overall) as follows:

》》》新通南京留学专家为你制定专属留学规划

Summer

MARK 7100 Introductory Statistical Methods for Marketing Research

MARK 7200 Data Collection Methods

MARK 7610 Qualitative Research

MARK 7450 Consumer Behavior

MARK 7150 Altria Executive Seminar Series

Fall

MARK 6750 Introduction to Econometrics

MARK 7220 Applications of Marketing Research Techniques I

MARK 7720 Advertising & Promotion Management

MARK 7930 Marketing Planning and Strategy

MARK 7250 Marketing Research Project I

MARK 7150 Altria Executive Seminar Series

Spring

MARK 7650 Applied Multivariate Methods

MARK 7320 Applications of Marketing Research Techniques II

MARK 7700 Discrete Choice and Conjoint Analysis

MARK 7950 Database Marketing & Customer Relationship Management

MARK 7350 Marketing Research Project II

MARK 7150 Altria Executive Seminar Series

2. 就业情况

1) 职业路径

Entry-level Job Titles for Marketing Experience required: 0-2 years Average Salary: 35-45K	Entry-level marketing job titles: Account Coordinator Social media coordinator Project coordinator Marketing coordinator Event marketing coordinator Event marketing specialist Marketing Specialist Marketing Manager

Experience required: 3-4 years Average Salary: 50-65K	Job titles: Advertising manager Public relations manager Promotions manager Brand manager Sales manager Social media manager Community manager Product marketing manager Director of Marketing
2) 毕业生主要雇主 (Fordham U 为例)
Experience Required: 6-7 years Average Salary: 75-85K	Job Titles: Director of Marketing Research Director of Advertising sales Director of Media Director of Public Relations Director of Marketing Analytics

Accenture

Bank of New York

Barneys New York

Booz Allen Hamilton

BrandTuitive Branding Agency

DigitasLBi

Hayat Chemicals, Turkey

Initiative Media (Interpublic Group)

Jones Lang LaSalle Consulting

Kraft Foods

Kantar Research – Healthcare

MEC Media (WPP Group)

Rocket Fuel Digital

Young & Rubicam Group

3. 录取要求

1) 申请材料

见商业分析专业部分

2) 录取学生情况

(U of Southern California MS Marketing 的Class of 2018 Profile为例)

This year, we welcomed 52 students from 8 countries, including the USA, Brazil, Canada, China, Iceland, India, Taiwan and Vietnam.

Average GMAT Score 平均GMAT分数	Average TOEFL Score 平均托福分数	Average Work Exp (in months) 平均工作经验时间（月）	Average GPA 平均GPA
648	104	28	3.48

Year by Year Comparison

CRITERIA	CLASS OF 2016	CLASS OF 2017	CLASS OF 2018
Applications 申请数量	97	194	277
GMAT	641	666	648
GPA	3.3	3.61	3.48
TOEFL	103	108.5	104
Average Work Experience 平均工作经验	48 months	24.3 months	28 months
Birth Country 申请者出生国家	USA, China, India, Norway and Taiwan	USA, Canada, China, India, Iran, Indonesia, South Korea and Taiwan	USA, Brazil, Canada, China, Iceland, India, Taiwan and Vietnam
Class Size 班级人数	31	41	52